ANTI-INCUMBENCY MGT.

Anti- Incumbency – The Biggest Threat For Ruling Party ! Perhaps Every Ruling Party Is Afraid Of It.It May Play a Major Role For Changing The Election Results.Most Of The Strategists Fails To Manage It & Easily Allowed To Opposition To Take The Benefit Of Of This.However No Where Any Strategic Literature Is Available That How To Manage It.But If Managed Well,It May Be A Boon To.Here Below There Is A details  News Paper Strategic Article Of AK Mishra Which Was Published At The Time Of Punjab Elections In February 2017.This Is The Only Article Perhaps. Secondly It Was First Attempt To Pen-down This Challenge.Anti Incumbency Challenges Are Inevitable. This Is Merely Only Such A Psychological Challenges Which develops Just Because Of Time & Human Nature Not To Accept The Monotonous Jobs. In One Line Managing Anti Incumbency Management Is Nothing But Just Managing Monotonous Nature Of Existence Of Any Party.The Below Published Article Is Quiet Helpful To Understand Anti Incumbency Challenges.

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AK MISHRA ARTICLE ON MGT OF ANTI INCUMBENCY

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